Mike Masso

Background / Experience
Mike Masso has resided in the Rio Grande Valley since 1969 literally growing up in both the bicultural retail business and commercial development environment. Mike’s first hand experience and deep/lengthy background helps him understand the “total process” of successful commercial developments which are ultimately tied to the success of its end-user tenants.

Mike started his own small advertising agency at the age of 15, promoting downtown McAllen as a shopping destination through print, coupon books, radio, live remotes, and TV. This venture culminated with nominations for the Addy Awards. Mike continued in the family retail business and in 1992 he purchased The Boot Jack Western Wear a 22,000 sq.ft store located in downtown McAllen with over 100 employees. In 1995, he added a new location in McAllen on North Tenth Street. The Boot Jack has been recognized as one of the Top Western Wear chains stores in the Nation. In 2001, Mike opened Viva Life Christian Book Shop in McAllen, a 12,000 sq.ft. inspirational resource & gift center. Since then, Mike has continued to follow his passion for real estate and has developed one of the most successful real estate offices as Co-owner and a Top Producer at SPI Coastal Properties, a company specializing in investment resort properties. His efforts have continued to expand across the Rio Grande Valley through his McAllen office Prime Ventures Commercial Real Estate.

Mike takes the approach that the client’s goal IS the primary goal. With his understanding, involvement, resources and passion for the business community, he applies himself and motivates his team to leave no stone unturned when it comes to finding the best real estate opportunities for the clients of Prime Ventures. They chose the term “venture” in their name because they join together with their clients as a “partner” to provide the best opportunities and highest effort in accomplishing their real estate goals. By being knowledgeable, trusted and responsive, Mike and his team are determined to put the “REAL” in Real Estate.



(P) 956.648.0021

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